This week, Google finally revealed its much anticipated follow up to the Nexus: the Pixel phone.
The consensus seems to be that Google has built a genuine challenger to the iPhone. I mean, of course they have – they look exactly the same!
Some people, however, seem to think the Pixel is pointless. That the point of an Android phone is to be cheap, and that anyone who’s spending £599 on a piece of metal to go in their pocket is going to spend it on Apple’s hunk o’ junk.
There’s definitely an argument to be had there, but we think the Pixel is gorgeous, and finally offers stiff, big money, big profile, big spec, big everything competition to the iPhone.
Given all that then, how can Apple hit back? Here’s how…
4. Make the battery better
Google’s Pixel may not have the best battery life in the world – it’s pretty much comparable with the iPhone 7, in fact – but it does, according to Google, charge 7 hours’ worth of battery life in 15 minutes.
I know a few iPhone users who would love their phones to have that kind of speed while they’re getting ready for a night out.
In response, Apple should give the iPhone 8 a proper battery and fast charging. Then we can all flick through Twitter to our heart’s content.
3. Make a VR headset